Comprehensive brand updates to modernize an existing business.

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The EVERTRU brand was established but had an outdated and thin-weight logo that didn't have great presence in print. I enlarged the existing type and removed any outdated floral embellishments to keep some recognizability with a more modern spin.

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To date this logo has become the new modern face of this business and appears in every collateral update including sew-in-labels, promotional materials, letterheads, email signatures, hangtags and fabric-bound swatch catalogs.